#32 Age of Propaganda Part II - Book Summary

Hey Wise Wordians and welcome back to another episode of Wise Words Book SummariesBuilding on last week, in this episiode we summarise the second part of ‘Age of Propaganda’ By Anthony Pratkanis and Elliot Aronson. In this episode we covered a lot, including:Role Models and PersuasionHeuristics and Product QualityThe Self SellVividness and PersuasionRepetition and PersuasionHow Advertisers Use RepetitionChanging Peoples Minds with DissonanceProtagoras’ IdealCan Two Sided Arguments Be More Persuasive?Fear and PersuasionThe Use and Abuse of Fear AppealsThe Granfalloon Technique (Labelling Others)Defending Against GranfalloonsIf any of these topics sounds interesting make sure to give it a listen, and if you enjoy it, you know what to do, leave us a like or a comment, or even better subscribe so you don’t miss out on the third part that we will be summarising next week. We hope you enjoy! -------------------Chapters:00:00:00-Intro00:00:56-Role Models and Persuasion00:10:55-Heuristics and Product Quality00:15:33-The Self Sell00:23:26-Vividness and Persuasion00:31:22-Repetition and Persuasion00:39:51-How Advertisers Use Repetition00:43:31-Changing Peoples Minds with Dissonance00:48:56-Protagoras’ Ideal00:52:28-Can Two Sided Arguments Be More Persuasive?01:03:56-Fear and Persuasion01:16:43-The Use and Abuse of Fear Appeals01:21:31-The Granfalloon Technique (Labelling Others)01:33:16-Defending Against Granfalloons  If you enjoyed this podcast make sure to check out our other content on our other platforms:     - Website: https://wisewords.blog/     - Instagram: https://www.instagram.com/wisewords.blog/     - Twitter: https://twitter.com/wisewordsblog     - Facebook: https://www.facebook.com/WiseWordsBlogIf you enjoyed this podcast make sure to check out our other content on our other platforms:Website: https://wisewords.blog/Instagram: https://www.instagram.com/wisewords.blog/Twitter: https://twitter.com/wisewordsblogFacebook: https://www.facebook.com/WiseWordsBlog