32: Analyse Your Website Performance

What this episode covers

So, before you think about re-designing your site it is always good to know how your current website is performing. There are plenty of tools out there that can help you see visually how your website is performing and one tool I recommend is HotJar.com (http://hotjar.com/) . With this tool you can view heat maps of the most popular and least popular areas of your site. It even records video of your user's journey as they click through your website. Use this to see if a particular call to action, like your book button, is visible enough or are you losing sales because no one can see it properly. These insights are key to know before you re-design anything