#32 Creating a modern revenue factory - Jacco van der Kooij, Founder of Winning by Design

Jacco is the founder of Winning By Design and best-selling author of Revenue Architecture. In this episode, he shares his deep knowledge of revenue models with us. We cover:  Six essential models to create recurring revenue How to establish a common data language in your org Basic rules for different stages of scaling  Jacco’s book can be found here: https://shop.winningbydesign.com/products/revenue-architecture-text-book  https://winningbydesign.com/resources/research/has-saas-lost-go-to-market-fit/  You can find more information about Jacco here:  https://www.linkedin.com/in/jaccovanderkooij/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Why Jacco wrote "Revenue Architecture" (00:02:09) How markets have shifted (00:03:53) GTM motions & measuring profitability (00:11:03) Rules for different stages of scaling  (00:17:41) 6 models to create recurring revenue (00:22:55) How to establish a common data language (00:32:13) Navigating a jungle of different GTM motions