#32: ExtraOrdinary Journey: Building Hegen Together with Yvon & Leon Bock

In this inspiring episode, Yvon and Leon Bock, co-founders of Hegen, share the extraordinary yet challenging journey behind building their brand and family. They open up about the tough realities of entrepreneurship, the sacrifices made, and how they’ve supported each other through the dark days of self-doubt and struggle.  From Yvon’s breastfeeding journey to Leon’s leap of faith into entrepreneurship, they discuss the power of partnership in both business and life. Yvon also delves into her new book, ExtraOrdinary, offering insights into her entrepreneurial story. This episode is an inspiring conversation about resilience, trust, and the journey of overcoming obstacles together. We discuss:  •⁠  ⁠Navigating the dark days of entrepreneurship •⁠  ⁠Balancing business and family life •⁠  ⁠The power of supporting each other as partners •⁠  ⁠Yvon's breastfeeding experience as a driving force for Hegen •⁠  ⁠Insights from Yvon's new book, ExtraOrdinary 00:00 Introduction 01:05 The Inspiration Behind Hegen 02:44 Leon Bock’s Journey and Transition into Hegen  06:05 Navigating Challenges and Differences as Partners  10:12 Leon’s Leap of Faith  12:38 Yvon’s Breastfeeding Journey with Four Kids  17:23 How To Stay Relevant as a Brand 19:02 The Fruit of Resilience  20:06 Balancing Entrepreneurship and Parenting  24:00 Doing Everything Together as a Couple  26:02 Practical Relationship Advice from The Bocks  29:57 Confronting Fears and Overcoming Struggles as a Couple  34:46 Being Each Other’s Cheerleader and Protector  39:08 Sacrifices Made as Entrepreneurial Parents 42:01 The Unseen Reality of Entrepreneurship  46:06 The Importance of Investing in Yourself 48:46 Our Biggest Lessons Learned from Each Other  52:14 The Billboard Question  53:15 Diving into Yvon’s First Book: Extraordinary  55:31 Episode Closing  Follow Rachel here: https://www.instagram.com/ms_rach/  Follow Yvon Bock here: https://www.instagram.com/yvonbock/ Follow Leon Bock here: https://www.instagram.com/that.hegen.dad/ Get more details on: https://www.yvonbock.com/ Purchase ‘Extraordinary’ online here: https://singapore.kinokuniya.com/bw/9789819800544