32. From Ad Novice to Ad Ninja: Your Guide to Paid Ads with Liz Boer

This week's guest, Liz Boer has over 12 years of digital marketing experience and she's ready to spill the beans on how you can level up your business game. We dive deep into the power of targeted traffic with paid ads, discuss the magic of understanding your market, and explore the ever-evolving metrics of ad campaign success. Get ready to save time, boost your ROI, and take your business to the next level with Liz's expert guidance. Join us on the Go Get Great podcast to discover the secrets of mastering paid ads and growing your online presence. Connect with Liz https://lizboer.com https://www.instagram.com/lizboer_com/ https://www.facebook.com/lizboerdigital Come say hi! ⁠⁠@brittanymillersocials⁠⁠⁠ on IG ⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠ Give us a follow if you're ready to take life from good to great, you'll be the first to know when we share more about motherhood and business. If it really resonated, the kids and I would do a happy dance if you left us a review 💗 ~ Brittany 00:00 Intro 4:15 Liz's business journey 8:36 The difference between paid ads and organic growth 11:00 Saving time with paid traffic 13:00 Different types of ads 19:30 Getting started with paid ads 26:45 Using a podcast to generate leads 28:30 Budgeting for ads 36:15 How do you know your ads are working? 41:30 Making your ads more effective 45:30 Working with a paid ads manager 48:00 Wrap up