32. Get Primed and ready for Amazon Prime Day 2022

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronnie Katamba. We are back with another instalment to our Highway to Sell series where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into preparing for Amazon Prime Day. Amazon Prime day is the biggest online retail holiday of the year and it is back again this year on the 12th and 13th of July. Sellers and shoppers know that this 48-hour event is a great way to capitalize on increased marketplace traffic and score steep deals and discounts, respectively. Prime Day 2021 saw a staggering $11B of goods sold, which translates to nearly $4M a minute. Now, who wouldn’t want to be part of that! Prime Day 2020 and 2021 experienced challenges, and this year will be no different. Sellers are feeling the effects of inflation including Amazon’s new 5% fuel surcharge, actions taken by Amazon to rid of ageing FBA inventory in anticipation of Prime Day, and recent inventory limits imposed by Amazon, which have added to a feeling of uncertainty—and many brands are wondering whether or not spending and sales will be as successful as previous Prime Days. This is why it is important to prepare well and adjust your strategy to make the most of your budget. Sign up to our regular newsletter for more tips and info on how to make the most of Amazon Advertising