#32 - How to: 4 Millionen Euro Umsatz mit organischem Content (Gast: Børge Gro(w)thmann)

from Hauptsache es klickt - Der Marketing Podcast mit den zwei Perspektiven · host Philip Deprosse und Jan Roskosch

In dieser Folge von Hauptsache es klickt begrüßen Jan und Phil ein absolutes Vertriebs-Schwergewicht als Gast: Børge Gro(w)thmann, den Vertriebsexperten und CEO von SingularitySales. Gemeinsam diskutieren sie das Kontrastprogramm zur bezahlten Werbung und beleuchten, wie man komplett ohne Werbebudget – rein über organischen Content – Millionenumsätze generiert.Die Diskussion zeigt, wie Børge durch jahrelanges, authentisches Bloggen und eine starke LinkedIn-Präsenz eine unaufhaltsame Inbound-Dynamik kreiert hat, die mittlerweile sogar vermehrt Anfragen über KI-Sprachmodelle (LLMs) anzieht. Jan und Phil hinterfragen kritisch den realen ROI, die Rolle der Geschäftsführung im Vertriebsmarketing und warum "klare Kante" im Content am Ende die Entscheider überzeugt, während klassische Lead-Magneten oft zu einer halluzinierenden Pipeline führen.Ein Podcast von Phil Deprosse (Profitslides) und Jan Roskosch (MOVYNG MEDIA).Audioschnitt: Finja Schröder

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This episode was published on June 9, 2026.

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