32) How to Launch a Slow Fashion Brand & Why Pre-Selling is the Future with Shannon Lohr of Factory45

Do you want to know what it takes to launch a conscious fashion brand and how to do it in a more sustainable and affordable way? Whether you're a fashion designer who wants to launch a label, an aspiring sustainable fashion entrepreneur, or just someone curious about this whole process (like me!) you will get a lot out of this episode.  In this episode, I interviewed Shannon Lohr, the founder of Factory45, an online sustainable fashion startup school that has been trusted by over 500 Fashion entrepreneurs since 2014. Shannon has worked with aspiring designers from all over the globe to launch and grow their brands in a way that is better for people and the planet. You are going to hear Shannon talk about:How Factory45 helps fashion entrepreneurs get started from scratch without VC funding or thousands of dollars to investHow to create an eco-friendly product that considers the context of functionality and durabilityThe unique challenges that small, slow fashion businesses faceWhat pre-selling and on-demand manufacturing are and why she recommends these models as more environmentally and financially sustainable approachesHow entrepreneurs can build an authentic audience before they've even produced their product, and more. If you have an entrepreneurial friend or a designer friend looking to start a label, perhaps you can share this episode with them in case they would find it useful!  FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/how-to-start-sustainable-fashion-brand/  LINKS MENTIONED:Vesta by Kendall WilsonFactory45 Application  CONNECT WITH SHANNON & FACTORY45: WebsiteInstagram - @factory45coYoutube  CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestConscious Edit NewsletterYouTube