32: How to Promote Your Podcast Launch with Sophia Parra

I've made no secret of the fact that I'm terrible when it comes to social media. So, it stands to reason that I'm the last person you want to take advice from when it comes to promoting your podcast launch on social media.  Luckily, I know the perfect person to provide you with some guidance on this topic. Sophia Parra is a social media strategist specifically for coaches and the creator and CEO of Coach Social; a company that helps you grow your business by generating original, informative content that builds credibility and helps you to be found and trusted by your perfect clients. In this episode, Sophia breaks down how soon you should begin promoting your podcast launch on social media, why you should get your audience involved from the very beginning stages of creating your podcast, how often you should post about the launch, whether or not creating a launch team is worth the effort, and the importance of telling a story with your social media posts. Be sure to subscribe to the show so you don't miss Sophia's second appearance on the podcast coming up in a few weeks where she and I will discuss strategies for promoting your new podcast episodes and repurposing your old ones.   To download Sophia's FREE Social Media Survival Guide, visit the show notes.