32. Japan Success Story: Rutherford's

Rutherford's bags are a success story of grassroots consumer goods expanding into the Japanese market. Capitalising on the value and trust Japanese consumers put on high quality British products.  Alex Hughes has been working with a Japanese distributer for over 10 years and has great insight into maintaining the working relationships and the investments required to successfully embed into the Japanese market. Find out more about Rutherford's: https://rutherfordsengland.com/ Find out more about the consumer goods market in Japan: https://exporttojapan.co.uk/sector/consumer-goods/