#35. Joe Cannon, SVP Business Development at Hyperice

In this conversation, Joe Cannon, Senior Vice President of Business Development at Hyperice, shares his journey from college to his current role, detailing the evolution of Hyperice as a leader in wellness and recovery technology. He discusses the importance of partnerships in their B2B2C strategy, the integration of technology in health and wellness, and the need to redefine recovery as a part of daily life. Joe emphasizes the future trends in health and wellness, highlighting the role of preventative care and the importance of a supportive network for both athletes and professionals.Chapters:00:00 Joe Cannon's Journey: From College to Career08:41 The Birth of Hyperice: Innovation in Recovery14:01 Building Partnerships: The B2B2C Strategy22:51 The Role of LinkedIn in his Business & Learning from Athletes33:25 Redefining Recovery: Integrating Wellness into Daily Life35:27 Future Trends in Health and WellnessConnect with Joe on LinkedIn: Joe CannonLearn more on their Website: HypericeConnect with me on LinkedIn & Reach out: Tobias StalmannKeywords:Joe Cannon, Hyperice, wellness, recovery, health technology, partnerships, athletes, B2B2C, innovation, performance