EPISODE · Mar 26, 2022 · 11 MIN
#32 | Keeping Sales and Marketing Separate Is Killing Your Revenue
What happens when sales and marketing actually work together? According to research, it can lead to a 54% increase in sales—yet many businesses still keep these two functions siloed.In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the 3 key reasons why aligning your sales and marketing teams is critical to sustainable growth. From better messaging to faster conversions, collaboration between these departments isn’t just nice—it’s necessary.Learn why siloed teams are one of the biggest blockers to revenue growthUnderstand how alignment improves lead quality, conversion, and customer retentionGet practical tips for bringing your sales and marketing efforts into syncIf you’re serious about accelerating growth in your MedTech business, this episode will show you how to bridge the gap—and unlock the results.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
On this episode , I get into the 3 reasons why sales and marketing need to work together. If you learn nothing else from the episode it's becasue those companies where there is a collaborative approach leads to 54% increase in sales. Listen on if you want to hear how and why? 😁😁 📺 Watch this episode on Hands On Business Podcast: https://youtu.be/nMTLr1KZuqY (https://youtu.be/nMTLr1KZuq)Y 🏅 If you enjoy the podcast then Rate us here: https://ratethispodcast.com/handson (https://ratethispodcast.com/handson) Research mentioned in the episode: https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics (Precision marketing group data) https://www.mrpfd.com/mrp-archive/qualified-leads-marketing-sales-mql-sql/#:~:text=An%20unqualified%20lead%20is%20one,services%3B%20or%20something%20else%20altogether. (Marketing research partners data) https://www.linkedin.com/business/marketing/blog/abm/why-you-should-be-marketing-on-linkedin-right-now (LinkedIn and Join the Dots Survey)
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#32 | Keeping Sales and Marketing Separate Is Killing Your Revenue
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