#32 MistoBox - The Coffee Subscription Business which Survived Shark Tank

Seth Mills the coffee expert at MistoBox will talk about a very interesting business model - coffee subscription. Mistobox is one of the first coffee subscription services in USA and except the very interesting business model I was intrigued that they were launched using Kickstarter and they also were pitching in Shark Tank. As you will hear in the interview Mistobox did exceptionally well on this show. They got funded by Mark Cuban and they refused the offer by Kevin O'Leary aka Mr. Wonderful. We are going to talk also about the company culture at Mistobox which I fall in love with. Did you know they do not have a central office? Actually they are scattered all over the USA and sometimes all over the world. How does this work? Well, you will have to listen to this episode of course! Ok, Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit valeriancoffee.substack.com