32 - Paul Reiter, Great Notion | Hip hop roots, unconventional beginnings, donating to reparations, keeping beer fun

When a t-shirt maker and a landscaper offered Paul some homebrewed beer, few could have predicted it would spawn the legendary Great Notion Brewing. Now the CEO and a cofounder, Paul handles the business side of things while channeling creativity and hustle from his roots in hip hop. Coverage has said they "changed Portland beer forever" with their hazy IPA, and the innovation extends to their technology - give their immersive app a try - and to their focus on humanity - their fundraising goes to great causes. Paul Reiter is a dynamic storyteller whose story you don't want to miss. To find more info about Great Notion, check out their website, IG, FB, X, or YouTube. Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ and check out our ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠. Snazzy theme music by Beer Person Gerry Mayer, check out more of his tunes ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠. Artwork by the illustrious Lotus of ⁠⁠⁠⁠⁠⁠⁠@lotiecreates⁠⁠⁠⁠⁠⁠⁠.