#32 RadEO with Kelvin Jonck, MD of YouKnow Digital

In this episode of RadEO, Ross talks to Kelvin Jonck, MD of YouKnow Digital. They talk social media and what entrepreneurs should think about when applying tech in the social space. Kelvin shares what companies need social media and where they need it. They also discuss hiring and how to get the right people on your team. Subscribe on iTunes or Spotify More about YouKnow’s MD, Kelvin Jonck - Kelvin started YouKnow Digital in 2014. YouKnow Digital is a team of digital professionals dedicated to making their clients happy, by enabling them to know their customers and businesses better, through technology. They are a distribution partner to the Brandwatch + Crimson Hexagon, Spredfast + Lithium, Stackla and Domo platforms, which helps brands and digital agencies know their customers better, by implementing world-class Social CRM, AI-powered Consumer Insights, UGC and Business Intelligence solutions. They know Customer Expectations are at an extreme, all-time high and their mission is to help companies improve what they know about their customers, to make better decisions. YouKnow specialises in Deep Social Media Insights, Research & Analytics, Social Media Customer Care, Social Media Marketing, Social Media CRM, User Generated Content and Company-wide Analytics solutions, operating primarily across Africa with clients in South Africa, Kenya, Ethiopia, Egypt and Dubai. Kelvin’s LinkedIn - https://www.linkedin.com/in/kelvinjonck/?originalSubdomain=za YouKnow Digital - https://youknow.co.za/ Show notes - 00.25 - Kelvin’s Elevator Pitch 01.20 - Kelvin’s road to social media tracking systems 08.50 - Big corporations and the teams inside 11.30 - Using tech in the social space 15.57 - The tools and platforms Kelvin uses 18.20 - Does every brand need social media? 23.50 - The journey of scaling 29.45 - Improving the standard with social media 33.40 - Hiring and recruiting juniors versus seniors - RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going. If you have a business and want more information on EO, get in touch or visit our website eonetwork.org