32 - Serving Powerfully: Do You Treat Prospects Like Victims?

Do your prospects feel like victims when you market to them? Is that what you want them to feel? This episode explores the meaning behind the word "solution", and what happens when we market our products as if it is going to solve a problem (which they almost never do - they are only a tool the prospect can use to solve the problem). Listen for some angles on this that you may not have considered before - and what it all means for your marketing.