#32 - Simon "Woody" Wood - The Sneaker Legacy

Woody is the Founder and Editor-in-Chief of Sneaker Freaker magazine. Beginning in 2002, it has created a legacy as the first and only international footwear magazine and the definitive resource for knowledge. Along the way, he has written multiple books including “The Ultimate Sneaker Book” and “Soled Out” and published books with Nike, Globe, Adidas, New Balance, Reebok, G-SHOCK, PONY, and Puma. On this episode Woody takes us through the history of Sneaker Freaker, the dominance of Nike and how other brands are muscling their way in, how sneaker marketing has evolved over the decades, how Virgil Abloh changed the game, why mentoring is an important part of his legacy and so much more. Follow Woody: @woody_snkrfrkr Follow Sneaker Freaker: @sneakerfreakermag ---- Follow Future History on Instagram: @futurehistoryx Follow Wayne Lim on Instagram: @wayofwayne