32. Supermarket Guru: Win with Trends & Story With Phil Lempert, Supermarket Guru

32. If you're too busy running your brand to see what's happening at retail, you're already behind. The brands that win anticipate trends—they don't chase them.  In this powerful conversation with Phil Lempert, The Supermarket Guru, we unpack how brands can stay ahead of shifting consumer behavior, retail innovation, and emerging food trends. Phil explains why small natural brands drive sustainable category growth, why mainstream retailers are actively looking for unique brands, and why showing up with a checkbook is not a strategy. We dive into personalization, transparency, experiential retail, social proof, and why you must bring buyers more than product—you must bring insight, passion, and a unified selling story. From understanding competitor activity to leveraging social media metrics to prove demand, this episode is a masterclass in future-proofing your CPG strategy. Get instant access on the show webpage: RetailSolved.com/session32