#32: The ADD (Value) Entrepreneur with Jonathan Mast

Jonathan Mast is a visionary entrepreneur, digital marketing expert, and certified AI Persona specialist. As the founder of White Beard Strategies, he helps businesses enhance their digital workforce by creating custom AI personas that reflect their brand’s voice, values, and goals. With a deep background in marketing and a passion for emerging tech, Jonathan blends creativity and strategy to deliver AI solutions that drive engagement and streamline operations. When he's not innovating in the AI space, he's behind a camera or on a motorcycle, bringing the same energy and curiosity to his personal pursuits.Here, Jonathan shares his career story, from spending 15 years in the digital marketing world to starting up White Beard Strategies and a newfound passion for AI. Jonathan credits the exponential growth in his online community to adding value and giving back. He shares why it’s important to build a business to have a life and how entrepreneurs can free up their time to do more of what they love. Jonathan also dives into how AI can help you level up your business, how his background shaped who he is today, and how he maintains a positive mindset.Shane Bauman is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 7883185.1 Exp. 4/27What’s Inside:Stories from Jonathan’s entrepreneurial journeyHow you can use AI to level up your business and lifeHow Jonathan maintains a positive mindsetMentioned in this episode:Whitebeardstrategies.comJonathan Mast on LinkedIn