#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran

Is your B2B buying experience stuck in the past? If you're making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we're discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We'll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. About Alex Sayyah Alex Sayyah brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands. As a strategic, data-driven and growth-focused executive, Alex lives by the mantra: push harder. With proven success creating strategic roadmaps that drive market development and expansion, He has managed teams and revenue goals across the Americas, Europe, and Asia, and is exceptional at growing omni-channel marketing programs for online/offline businesses. Alex has helped generate $130+ million dollars worth of digital revenue by correctly identifying the opportunity in direct download software industry trends, structuring a compelling suite of products for Consumers and Businesses, and building a marketing machine to capture the benefits. Resources Aleran website: https://www.aleran.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com