32. The Difference Between Subscriptions vs. “Holy F*ck I’m Obsessed” Memberships with Maylene May

SummaryIn this episode, Kate is joined by Maylene May, a retention strategist who helps CEOs build communities that clients never want to leave. They spill the TEA on what makes a membership magnetic vs. meh, why community beats content every time, and the subtle signs your clients are about to bounce; plus, how to bring your membership back to life if it’s feeling like a ghost town 👻Top Takeaways & Quotes💡 “If your members aren’t speaking to each other, you don’t have a membership — you have a subscription.”🧠 It all starts with YOU: the tone, vibe, and connection level of your membership is led by the creator.📉 Most memberships fail because they’re built like content libraries, not communities.💭 “A real community feels like finding your people. Subscriptions feel like a monthly obligation.”🎯 Gamification and themed months keep engagement high without overwhelming your calendar.👀 “If it’s quiet in your membership, talk to your people. Ask them what they need. Don’t ghost your own members.”📆 A truly scalable membership is one where the members elevate each other, not just consume from you.👑 Co-coaches, cheerleaders, and mini-events are gold for solo founders scaling their community sustainably.🧠 “People don’t want more content. They want more connection.”📚 Mentioned ResourcesLifehack Tribe (where Kate’s Pre-Planning calls are)The Gold Pass (with strategy breakdowns from the summit)🧠 Your Next StepsDM 3 of your quietest members and ask them what they needWant more productivity + systems content?Follow Kate on Instagram 👉🏻 https://www.instagram.com/moretolifekateTagstime management, productivity, online coach, coaching business, automation, templates, systems, goal setting, business growth, time freedomMusic from #Uppbeathttps://uppbeat.io/t/cruen/in-the-nowLicense code: KUAWE1NMVKTRW0DA