#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

What this episode covers

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing. The FINITE Podcast is made possible by 93x, the leading digital marketing ag...

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#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

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How long is this episode of FINITE: B2B Marketing Podcast for Tech, Software & SaaS?

This episode is 35 minutes long.

When was this FINITE: B2B Marketing Podcast for Tech, Software & SaaS episode published?

This episode was published on November 30, 2020.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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