32 | Tom Crawshaw: New Rules Of Facebook Ads For Fitpros

Tom Crawshaw is an author, speaker and business coach specializing in Facebook marketing for fitpros. He most recently authored the book New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps. Tom's path into the fitness industry is very unique in that he's never worked as a personal trainer before.  Prior to working with fitness professionals, Tom actually worked for a digital marketing firm. After feeling unfulfilled and stifled as an employee, Tom decided to go out on his own as a marketing consultant, working for several different industries. Tom's personal passion and pursuit of fitness is what lead him to work in the fitness industry as he quickly discovered the #1 frustration of nearly all personal trainers - how to get more clients. Tom is a true professional in the fitness marketing space and in this episode, you'll learn about: How using Idea Extraction (credit to Dane Maxwell) can transform your entire business and way of communicating. How to quickly build rapport in a sales presentation or call, when you don’t have a lot of time. How Tom's personal negative thoughts severely limited his success and how he re-programmed his mindset. The biggest mistakes fitpros make when running paid advertising. What future social media platforms will be lead capturing opportunities. And much, much more... Links https://www.facebook.com/ptmastermindshttps://www.facebook.com/tom.crawshaw You can get Toms book here: The New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps Ps. I read this book and highly recommend it. It's only $5 and will help you make thousands of dollars back on your Facebook advertising!