32 | Transform Curious Clickers into Coaching Clients Now

Jo discusses the buyer's journey and the stages of awareness that potential clients go through. She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility. Understanding the Awareness Journey [00:01:28]Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.Crafting an Irresistible Message [00:03:49]Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.Navigating the Organisational Maze [00:07:44]Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.Episode Summary [00:12:22]Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.