#32 When Profit Isn’t the Point: Procter & Gamble's Pivot to Purpose”

DescriptionWhat happens when a global consumer goods company applies its R&D muscle to one of the world’s most urgent humanitarian challenges?In this episode, we explore how Procter & Gamble transformed a failed commercial product into one of the most impactful corporate social innovation programs in the world: the Children’s Safe Drinking Water (CSDW) Program.From the invention of a 4-gram water purification sachet to partnerships with NGOs, governments, and disaster-relief agencies, P&G’s journey shows how business innovation, when paired with purpose, can save lives at scale. We unpack the science behind the purifier, the strategic pivot from profit to philanthropy, and the real-world health and social impact across more than 90 countries—delivering over 20 billion liters of clean drinking water.This episode is a must-listen for business leaders, social entrepreneurs, policymakers, and anyone interested in how corporations can drive sustainable, life-saving change beyond the bottom line.Key wordsProcter & Gamble, Children’s Safe Drinking Water Program, Corporate Social Responsibility (CSR), Social Innovation, Clean Water Access, Global Health, Water Purification Technology, ESG Strategy, Humanitarian Innovation, Public-Private Partnerships, Sustainable Development, Business for Good