32: Why This 45-Year-Old Sign Company Sold All Its Equipment

Matt DiSalvatore runs Creative Signs Inc., a second-generation, family-owned sign company in Apopka (Orlando), FL — specializing almost entirely in permitting and installation for national sign companies. In this episode, Matt breaks down the pivot that changed his business, the EOS (Traction) framework he runs the company on, why mentorship is harder to find than it should be in the sign industry, and the story behind one of Orlando's most iconic old signs.