#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global

In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global. Interested in advertising with CarDealershipGuy? Drop us a line here. Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) Intro (00:01:57) - Barb’s career background (00:03:47) - What is the Internet of Things? (00:04:45) - The auto industry is ripe for disruption (00:06:23) - Why the dealership is NOT going away (00:10:46) - The biggest challenges and inefficiencies in the industry (00:14:40) - What areas were you behind the 8-ball most? (00:16:20) - The CDK dealership experience (00:20:25) - The continued digital transformation of the industry (00:23:36) - Future-proofing tech (00:26:33) - Barb’s process for improving the product (00:29:51) - What changes in automotive retail over the next 5 years? (00:32:56) - Will dealers be challenged in adopting this technology? (00:34:35) - Where people can reach Barb and CDK  You can learn more about CDK Global here or follow them on X @CDKGlobal. Check out the website for me and follow me on X @GuyDealership! This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.