#320 Max Wittrock, Co-Founder zeroLabs: Wie man ein Start...

What this episode covers

Zu Gast ist Max Wittrock. Max ist ein deutscher Seriengründer, Autor und Content Creator, der vor allem als Mitgründer von mymuesli bekannt wurde. 2007 gründete er gemeinsam mit Hubertus Bessau und Philipp Kraiss in Passau das Start-up mymuesli, das als erstes Bio-Müsli zum individuellen Zusammenstellen im Internet angeboten wurde. Das Unternehmen wurde schnell erfolgreich und gilt heute als Vorreiter im deutschen Food-Startup-Bereich[7][6]. Nach seinem Ausstieg bei mymuesli Ende 2019 widmete sich Wittrock neuen Projekten. Er unterstützte unter anderem die Schokoladenmarke "Jokolade" und gründete zuletzt das Getränke-Startup zeroLabs, das sich auf alkoholfreie und zuckerfreie Biere spezialisiert hat[5][9]. Wittrock ist zudem als Startup-Berater, Speaker und Dozent aktiv, unterrichtet Marketing an der UnternehmerTUM in München und teilt seine Erfahrungen regelmäßig auf LinkedIn[4][6]. 2024 veröffentlichte er das Buch „Von Null auf Welt“, in dem er Gründerinnen und Gründern den Einstieg ins Startup-Marketing erleichtern möchte[5][6]. Wittrock betont immer wieder seine Leidenschaft für den Aufbau neuer Projekte und die Energie der Anfangsphase eines Unternehmens[6][8]. Citations: [1] https://de.linkedin.com/posts/maxwittrock_ich-w%C3%BCrde-gerne-wieder-ein-buch-schreiben-activity-7244243647393673220-vd_- [2] https://www.creatorway.de/blog/max-wittrock [3] https://de.linkedin.com/posts/maxwittrock_als-gr%C3%BCnderin-%C3%BCbernimmst-du-am-anfang-fast-activity-7256947152927543296-BZgV [4] https://www.leadersnet.de/news/78173,max-wittrock-ki-zeitalter-ist-fuers-marketing-der-groesste-shift.html [5] https://www.youtube.com/watch?v=x2vqtBXVdYs [6] https://www.youtube.com/watch?v=gZLdXIGC6ro [7] https://www.lto.de/karriere/im-job/stories/detail/mymuesli-start-up-max-wittrock-interview-deutscher-gruenderpreis [8] https://www.creatorway.de/blog/moritz-keller-max-wittrock-zero-labs [9] https://www.talentrocket.de/karrieremagazin/details/max-wittrock-new-lawyers --- Antwort von Perplexity: pplx.ai/share

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This episode was published on May 9, 2025.

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Zu Gast ist Max Wittrock. Max ist ein deutscher Seriengründer, Autor und Content Creator, der vor allem als Mitgründer von mymuesli bekannt wurde. 2007 gründete er gemeinsam mit Hubertus Bessau und Philipp Kraiss in Passau das Start-up mymuesli,...

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