#320: The Stories CEOs Are Telling That Prevent Sales

Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.