320. Tim Rosa, CEO of Somnee

Today, I'm joined by Tim Rosa, CEO of Somnee. Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest. In this episode, we discuss building the next generation of sleep technology. We also cover: Lessons from scaling Fitbit How EEG-driven neurostimulation works Traction with NBA athletes and elite performers Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe   Follow us on LinkedIn → linkedin.com/company/fittinsider   Somnee's Website: www.somneesleep.com  Instagram: https://www.instagram.com/somneesleep/  LinkedIn: https://www.linkedin.com/company/somnee/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:29) Tim's background (02:13) Scaling Fitbit (03:00) Discovering Somnee  (04:15) Resetting the company (06:00) How Somnee works (07:15) Clinical-grade data (09:00) Sleep onset vs sleep maintenance (11:30) 15-minute sessions vs all-night tracking  (13:45) FDA clearance & clinical validation  (16:00) Go-to-market strategy (18:30) NBA, NFL, and elite athletes  (23:15) The sleep market opportunity (25:30) The future of wearables  (28:00) Device ecosystems and API integrations  (33:00) Series A fundraising (34:45) The 21-session optimization  (36:15) Where to find Somnee and learn more  (37:15) Conclusion