321: Public Radio, Podcasting, and Great Storytelling with Ozarks At Large

Summary: Welcome to another great episode of Startup Junkies! On this episode, hosts Caleb Talley and Jeff Amerine sit down with Matthew Moore and Kyle Kellams of KUAF. Matthew is a reporter and producer for Ozarks at Large, a locally produced news podcast/daily show that covers news, sports, politics, arts, culture, and the quirky and unusual happenings in the Ozarks. Kyle has been the news director at KUAF for over twenty-five years and has been producing Ozarks at Large for over three decades. Throughout the episode, Caleb, Jeff, Matthew, and Kyle discuss the history and future of public radio, how podcasting has influenced traditional radio, and the burden of providing newsworthy content.     Show Notes: (0:57) Introduction to Matthew and Kyle (2:03) Matthew and Kyle’s Origin Stories (7:02) Marrying Podcasting with Traditional Radio (8:57) Podcasting’s Effect on the Radio Business (10:52) Providing News Coverage to Large Areas (14:24) A Public Radio Station’s Business Model (20:11) Changes in the Radio Industry (24:18) Listening to Your Own Content (27:05) Interesting Moments (32:46) When Earned Media Makes Sense (37:11) Advice to Younger Selves (40:10) Closing Questions   Links: Caleb Talley Jeff Amerine Matthew Moore Kyle Kellams Ozarks at Large   Quotes: “I think for a certain number of people who had left radio for whatever reason, audio became cool again. For public radio, at least, podcasting is a natural rift back and forth.” - Kyle Kellams, (9:10) “At Ozarks at Large sometimes we get to tell a different kind of story that you can really only tell on radio. If you were trying to tell that story in the paper or on TV, you would need different kinds of aids, but hearing someone tell a story from perfect memory in a way you can only do through audio is really cool.” - Matthew Moore, (13:42) “I could talk forever about the fractured media landscape and the danger that it poses, but I think one of the great things going for us is there’s so many out there doing it like that and so few doing it like us, that we have people searching for the kind of radio we do.”- Kyle Kellams, (16:03) “There’s this expectation of a kind of journalism, reporting, and storytelling they can hear from other stations like NPR. What they hear from Ozarks at Large is a very specific and very regional version of that. It’s high-quality and well-informed, unbiased storytelling.” - Matthew Moore, (16:34)