321 – Why have a Blog as a Product Business? with Kate Kordsmeier

As a product business, you may think you don't need to bother with a blog. But there are a ton of benefits of blogging for business - and we're diving into this topic today. Kate is a recovering workaholic perfectionist who values relationships and wellness as much as strategy. She’s been a writer her entire life and for the past 11 years has made a living from her words…following her passions and interests first and always. She’s an old soul who loves to read, cook, listen to old music, do crossword puzzles, and sit with her friends and family in the beautiful outdoors surrounded by good food and drink. Kate empowers women with actionable advice and inspirational content to turn their purpose into profits with an online business that reclaims their joy, power, and freedom without sacrificing their health, self-care, relationships and family, sanity, and spirituality. BUSINESS BUILDING INSIGHTS Remember you have a life to enjoy - not just a business to run. Slow down. Be present. Create diverse revenue streams for a sustainable business so you are not relying on one earning method. Benefits of Blogging for Business All websites are blogs and all businesses need one. Your blog is your home base. It helps people find you and get to know you. Creating content online is the fastest way to show up in Google Search results. It brings more people to your website and helps you sell your products. Blogging is a form of organic content marketing. It helps you get leads, sales, and build your email list. There are 3 primary methods to monetize your blog: ads, affiliates, and sponsors. And of course, you can continue to sell your own products, too. Multiple revenue streams can complement each other. Blogging is a great marketing strategy that helps you become findable and increase your visibility which will increase your sales. Tune into the full conversation to discover more benefits of blogging for business! Blogging for Business Tips WordPress.org (self-hosted) is recommended for your website, (not WordPress.com) Your site should be self-hosted so you can have unlimited control over it. Focus on blog posts that will get people towards your goals. Have at least one image in every article to be visually appealing and break up blocks of text. If you send an email to your list about a blog article, give them a teaser - they need a good reason to click through and read the post. Video is huge in blogging right now. If you prefer to create videos or podcasts, do that and just create show notes as your blog posts. Get lots more blogging for business tips in this episode. Product Business Blog Post Ideas Roundup posts about trends in your market How-to posts for how to make what you make or use your products. Posts about the materials used to make your products. Get ideas from googling your topic and see what types of things come up. Write blog posts that answer the questions you find when you google your topic. Listen in for how blogging can help you sell your products. Resources Mentioned <a href="https://www.facebook.com/groups/giftbizbreeze" target="_blank"...