322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid

What this episode covers

Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page). https://www.youtube.com/watch?v=YG5agplFnmM Quotes:                                                                                                                                    “We win when you win. It's in our best interest to get you a positive ROI as quickly as possible.” – Kris Reid “Digital marketing is like any other form of marketing. You can spend a million dollars a month on it, or you can spend $10—it depends on what your goals are.” – Kris Reid “You really want to try to understand the customer's goals, work out a plan, and show them how to achieve it.” – Kris Reid Takeaways: 05:12 Google constantly updates its algorithm to push websites toward creating better, more user-focused content. 14:23 Search results are personalized based on location, search history, and user context, making global ranking comparisons tricky. 20:35 Creating authentic testimonials and content about products or services you genuinely use can be an effective link-building strategy. 25:28 Focusing on improving rankings from page two to page one can dramatically increase website traffic with minimal effort. 28:17 Booking a free strategy call with an SEO expert can help businesses understand their digital marketing potential. Resources Ardor SEO (Kris' SEO Agency) Kris Reid (Personal Site) Mob Warrior (Online Game) Ahrefs (All-in-one SEO toolset) Moz (SEO software)