322. Communication as a Verb: Building Trust and Culture with Alejandra Ramirez

If you have ever walked out of a town hall thinking “we were crystal clear” only to hear your team say “we still don’t get it,” you’re not dealing with a motivation problem. You’re dealing with a communication and trust problem. Mick Spiers sits down with Alejandra Ramirez, internal communication strategist and founder of Ready Cultures, to show why leadership communication shapes organizational culture, and why culture is not a noun you describe but a verb you practice.We dig into what makes internal communication actually work inside modern, multicultural workplaces: listening as a leadership responsibility, closing the feedback loop, and responding to dissent in a way that builds trust even when people disagree with the decision. Alejandra explains how employees become your brand ambassadors, why ignoring feedback makes it fester, and how leaders can create clarity without pretending change is easy. We also talk about the messy middle of change management, where fear of loss, fear of the unknown, and even identity threats show up when new tools, AI, or new systems roll out.You’ll get a practical framework you can use immediately: Head, Heart, and Hands. What do people need to know, why should they care, and what do they need to do next? We also unpack the illusion of transparency, the need for repetition across multiple touchpoints, and how manager toolkits, FAQs, and smart check-ins help strategy messages finally land.Subscribe for more conversations on leadership, internal communications, employee engagement, and building high-trust cultures, then share this with one person who needs clearer communication at work and leave a review so more leaders can find the show.🌐 Connect with Alejanda:• Website: https://www.readycultures.com• LinkedIn: https://www.linkedin.com/in/malejandraramirez/Send us Fan MailSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!📝 Don’t forget to share your thoughts on the episode in the comments below. 🔔 Join us in our mission at The Leadership Project and learn more about our organisation here:  https://linktr.ee/mickspiers 📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XVIf you would like a signed copy, please reach out to [email protected] and we can arrange it for you too.If you're thinking about starting a podcast or upgrading your hosting, Buzzsprout is a great option! This link will give both of us a $20 credit when you upgrade:👉 https://www.buzzsprout.com/?referrer_id=1701891Create forms easily with Jotform! Sign up with my link: https://www.jotform.com/?referral=AkWimLxOBzGet extra Dropbox space—sign up with my link: Dropbox Referral LinkWise Referral link: https://wise.com/invite/dic/michaels11434Strea...