#322 How One Firm Successfully Engaged a Former LinkedIn Insider to Increase Sales with Dan Swift

Yes, we've covered LinkedIn here before – and never like this. What happens when you take a former LinkedIn insider/senior leader and put them to work helping a firm develop and implement a super successful strategy for serving advisors and building non-product value in the market? [Hint: It's a massively successful PVP-Peerless Value Proposition®] Dan Swift is one of the founding fathers of social selling at LinkedIn, LinkedIn Sales Solutions, and LinkedIn Sales Navigator. In 2012 LinkedIn recruited Dan as a member of the senior leadership team to hire, train, and lead the Sales Solutions division at LinkedIn and bring LinkedIn Sales Navigator to market. He then launched LinkedIn Sales Navigator for Financial Services, Insurance and Banking. During his tenure, he created the LinkedIn profile optimization program 'Resume to Reputation'. This program now forms the backbone of LinkedIn's recommendations to members on profile best practices. Today, Dan helps sellers, leaders and companies survive and thrive in an increasingly digital world. Buyers have changed the way they buy. Have you changed the way you sell? To inquire about booking Dan Swift for your next event through Wholesaler Masterminds Speakers Bureau contact us at [email protected]