322. How to Create an Inclusive Brand for Your Organization + The Why / When to Rebrand - Farra Trompeter

Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for  mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.  💡LearnWeaving inclusivity & DEI into your brandHow often should orgs rebrand?How should I brand during a big anniversary for my org?Collaboration between Development + Communication teamsYour board's role in branding (yes, they have a purpose!)Today’s GuestFarra Trompeter, Co-Director and Member-Owner, Big DuckEpisode HighlightsFarra’s story and journey to where she is today (3:25)Branding for nonprofits (9:40)Key steps to developing and applying your brand personality (12:55)Creating inclusive branding (17:00)Big Duck’s shared leadership model (19:40)Nonprofit board’s role in Marketing and Communications (22:25)How often should nonprofits be rebranding? (27:20)Should we change the name of our organization? (29:30)We have an anniversary coming up - now what? (33:20)Collaboration between Development + Communications Teams (35:00)A powerful story of philanthropy in Farra’s life (38:20)Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)For more information and episode details visit: www.weareforgood.com/episode/322About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter