#322: How to Set Up a Diet That Actually Works & How to Build Muscle After 40 w/ Ava Cowan

In this episode, I sit down with former pro figure competitor and Team Biolayne coach Ava Cowan to talk all things body composition—from responsible fat loss and reverse dieting to sustainable muscle-building strategies for women over 40. We dive into coaching red flags, setting realistic expectations, and why most people need more food, not less. If you’ve ever wondered how to structure a diet phase properly, this one’s for you.HOW TO FIND AVA:Instagram: https://www.instagram.com/avacowan?igsh=bmc5eXI2NWhhbHdiEmail: [email protected] LINKS✅ Want some free workouts to get you started on your fitness journey?Check out the FIT40 Toned In 20 Workouts by clicking here: https://fit40coaching.com/20✅ Do you need some motivation along with monthly challenges and group support?Check out FIT40 Group Coaching by clicking this link: https://coach.everfit.io/package/BG758131​✅ Need professional level 1:1 accountability to help you finally reach your goals?Check out FIT40 Coaching by clicking this link: https://fit40coaching.com/AFFILIATE LINKS:Try Tonal for 30 Days Risk Free: https://tonal.sjv.io/FIT40Get 10% Off The Genius Protein Shot: https://www.geniusshot.com/?ref=BRYAN_FIT40&transaction_id=10214dd14c839e450a4423af7b1f8eCONNECT WITH ME ONLINEFacebook: https://www.facebook.com/bryan.fitzsimmonsInstagram: ⁠⁠⁠⁠https://www.instagram.com/coach_fitzz/⁠⁠⁠⁠Tiktok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@coach_fitzz?is_from_webapp=1&sender_device=pcYoutube: https://www.youtube.com/@bryan_fit40 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bryanfitzsimmon.substack.com