322. Pivoting Your Business and Podcast to Reach a New Audience - Thinking it Through Wins and Wisdom Episode

When pivoting your business, what are the things to do and not to do to pivot successfully? Successfully pivoting your business isn't as complicated as you might think. The first step is identifying who fits the new soulmate client description in your community. These people will become your low-hanging fruit. Be consistent when pivoting your business. Jen has already been talking about time management but with stepmoms, not specifically entrepreneurs. However, because she has entrepreneurs within her community of stepmoms, time management should continue to be a consistent focus. Communication is crucial for successfully pivoting your business. People will respect that you are upfront with them about changing your business. Invite them to continue to follow your journey. Even if they are not your new ideal client, they may become your new ideal client. In addition, if people in your community fit the new ideal client description, they will become your support system, first clients, or source of word-of-mouth referrals. What do you do about your podcast when changing your business? If you are pivoting your business and have a podcast, you may feel you have additional problems on your hands. However, you can simplify this transition. When you have built a successful podcast that is highly ranked, has a following, and has many reviews, there is no reason to scrap what you've built and start over. Pivoting a business can be time-intensive and overwhelming. Don't add starting your podcast over from scratch to your to-do list if you don't have to. Remember that you have a built-in audience who will follow you to the new podcast and help spread the word because they already know, love, and trust you. On the new podcast graphic, you can include the phrase, formerly known as, so that people can readily recognize that you are the host and will be sharing the same quality of content. You can keep your brand assets to help you stay recognizable and capitalize on the brand you've already built. Incorporating your former key phrases with your new podcast allows you to maintain some SEO stability as you transition the show. This means your name, keywords relating to your soulmate clients, and the solution you provide for them, i.e., time management for women, time management for stepmoms, time management for entrepreneurs, time management for women entrepreneurs, and time management for entrepreneurs who are stepmoms. If your focus was formerly on time management for stepmoms, now you are linking time management to your new audience of women entrepreneurs. Your URL is important - take it with you. Any time you change your business name or podcast name and URL, redirect the old URL to the new URL. That way, if people search for your past name or URL, they will be redirected to your new show and business. This will help you avoid broken links. Learn more about and connect with Jen Rogers. More on how to successfully pivot or rebrand your business. Apply for a Thinking it Through Wins and Wisdom Feature on The Robyn Graham Show.