322 - Selling a Membership Alongside An Existing Online Course

Do you have an online course you’re thinking of taking to the next level? Wondering if an online membership would make the perfect pairing?A combination of courses and memberships can work well, but only if you get the strategy right. If you’re considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and all the different ways you can do this effectively. In this episode, you’ll learn about the different considerations you need to make before choosing any particular model, including where on the journey your audience is and what they need from your content. Essential Learning Points:The benefits of combining a membership with an online courseHow to sell your membership as a standalone productThe two main ways to combine your course and membershipHow to decide what strategy to useImportant Links & Mentions:The Membership GuysMembership AcademyUsing the ‘Splinter’ Strategy to Sell More MembershipsKey Quotes:“A combination of courses and memberships can work extremely well if you get the strategy right.”“It's all about that bigger picture and figuring out where your course fits in the journey of an average student.”“With this kind of approach of courses and memberships intertwined, you can actually have some of your cake and eat it too. And you can play around with different combinations of enrolment models.”