323: 3 Tips To Become An Awesome Storyteller Online

Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!Our Featured GuestKieran DrewKieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a copywriter/storyteller. My first connection to Kieran came through the viral story he wrote about his unique medical experiences as a teenager. He is a talented storyteller who has helped my writing immensely, and I know his insights will be helpful to anyone looking to improve their writing. WebsiteYou’ll Learn:Why Kieran made the unconventional transition from dentist to copywriter/storytellerAn overview of Kieran’s spinal issues involving a tumor, surgeries, and titanium rods—this is the experience that helped him discover storytelling and a new love for life3 tips to become a better storyteller:Make a story bank by writing down everything that happens to you with specific details.Cut through the noise to impart a lesson. Even in sales, start every point with a story. How specific details make your stories more impactfulHow to draw a “lesson” from each storyHow storytelling breaks down skepticism and improves your selling abilityHow storytelling can be your differentiator in the online worldA storytelling template: what happened/the lesson, why people should care, and a call to actionHow Kieran reviews his story bank to choose his next storyMentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.