#323 Alexander Kjerulf Chief Happiness Officer at  Woohoo Inc. - Stop Putting the Customer First episode artwork

EPISODE · May 14, 2026 · 1H 5M

#323 Alexander Kjerulf Chief Happiness Officer at  Woohoo Inc. - Stop Putting the Customer First

from Hospitality Mavericks Podcast Show

In this episode, Michael interviews Alexander Kjerulf, a former tech entrepreneur who founded a company in 2003 focused on happiness at work and has delivered talks and workshops in over 50 countries for clients including Microsoft, IKEA, IBM, Hilton, and Shell.They discuss research linking workplace happiness to higher productivity, creativity, retention, lower absenteeism, and stronger company results including profitability, growth, employer brand, and stock performance, alongside an ethical responsibility for leaders.A central theme is improving customer experience by putting employees first and rejecting “the customer is always right,” which can betray staff and reward abusive customers; examples include a hotel manager enforcing rules, Southwest Airlines “we will miss you” letter, and buying a rude passenger a competitor ticket.Practical practices include training and culture immersion (Zappos), celebrating great service stories, giving frontline autonomy (Nordstrom, Middelfart Sparekasse), measuring care over efficiency, hiring carefully, and using weekly feedback tools like Heartcount.Connect with Alexander:https://www.linkedin.com/in/chiefhappinessofficer/https://positivesharing.com/2006/07/why-the-customer-is-always-right-results-in-bad-customer-service/https://woohooinc.com/https://heartcount.com/Books:Everybody Matters - Bob Chapmanhttps://uk.bookshop.org/a/8596/9780241975411Hug your customers - Jack Mitchellhttps://uk.bookshop.org/a/8596/9781401398040Hug your people - Jack Mitchellhttps://uk.bookshop.org/a/8596/9780553820089Connect with the podcastJoin the Hospitality Mavericks newsletterTune in via your favourite podcast platform - here More episodes for you to check out here A big thank you to our episode sponsor Monotree.They help hospitality operators strengthen operations and scale company culture by creating a "Branded Front Door" for your workforce.Head to their website to sign up.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode was published on May 14, 2026.

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In this episode, Michael interviews Alexander Kjerulf, a former tech entrepreneur who founded a company in 2003 focused on happiness at work and has delivered talks and workshops in over 50 countries for clients including Microsoft, IKEA, IBM,...

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