323 - How to Beat the Big Agencies in Real Estate Without Spending Millions

Welcome to the debut episode of Real Estate Leaders! In addition to our regular guest episodes and our Silver Dollar episodes, each week you'll now hear how real estate leaders respond to the same set of critical questions. We hope each perspective gives you greater insight into the real estate industry, the market, and how to succeed as an agent. To kick it off, we spoke with Will Penney, a real estate agent with 33 years' experience. Today, he has a team of 5 agents in Akron, Ohio, where they sell about 200 homes a year, or the equivalent of $40M in volume. Find out why Will believes paid real estate leads are fading away and what agents can do to compete against big-box brokers and third-party companies trying to control access to agents. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.   Connect | Resources  Will's business website: https://socialorchard.com/  Free e-book: The Relationship Marketer's Guide to Social Media Success - https://remindermedia.com/ebooks/free-e-book-relationship-marketer-social-media-success/   0:00     Introduction  1:26     Will Penny's bio  2:31     Where is the real estate industry going and how do agents need to adapt?       4:19     What marketing strategy is most neglected by agents?       6:45     Why do most agents fail to succeed?  8:07     What do you wish you knew before becoming an agent?  11:12   To what do you attribute your own success?  13:41   The way Will uses social media to grow his business successfully  16:22   Action Item