323. Ortho: How this MINI Robot Can Take On Medtech Giants with Stuart Simpson, CEO of Think Surgical

In this episode of The State of MedTech, host Omar M. Khateeb sits down with Stuart Simpson, President and CEO of THINK Surgical, to explore how handheld robotics and open platforms are transforming orthopedic surgery.Stuart reveals the bold strategy behind the TMINI handheld robot, a device that’s rethinking what’s possible in orthopedic surgery by putting precision in the surgeon’s hands. From closing legacy programs to going all-in on handheld robotics, this conversation dives into leadership, risk-taking, and redefining industry norms.You’ll learn how THINK Surgical is positioning itself against giants like Stryker and Zimmer Biomet, why open-platform robotics could finally give surgeons more choice, and what the future looks like for robotics in ASCs and beyond.Episode Breakdown: 0:00 – Why handheld robotics is the future of orthopedics1:00 – Welcome back Stuart Simpson, CEO of THINK Surgical2:10 – From legacy robots to the TMINI handheld system3:40 – Closing one program to bet everything on TMINI5:00 – The bold decision to pivot THINK Surgical’s strategy6:20 – How handheld robots fit into surgical workflows8:00 – The rise of surgeon-centric design9:30 – Data insights: ease of use and CT-based planning10:50 – THINK Surgical’s guerrilla marketing campaign explained12:30 – Competing with Stryker’s Mako and Zimmer Biomet’s robotics15:00 – The end of closed systems in orthopedic robotics17:00 – The economics of open-platform robotics20:00 – Brand loyalty, implant choices, and surgeon autonomy23:00 – Zimmer Biomet’s robotics strategy and the Monogram deal25:00 – Handheld vs. autonomous robots: where the market is heading27:00 – Why simplicity wins in healthcare innovation29:00 – THINK Surgical’s growth and open platform goals33:00 – The next wave of innovation in orthopedic robotics35:00 – Turning competitors’ surgeons into THINK advocates37:00 – Leadership, bold bets, and the future of medtech40:00 – How to learn more and connect with THINK SurgicalAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.Subscribe to our Youtube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our LinkedIn Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.stateofmedtechpodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The State of MedTech onLinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/thestateofmedtech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stateofmedtech/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@stateofmedtech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/StateofMedTech⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/stateofmedtech/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Omar M. Khateeb onLinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/okhateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/omar.m.khateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@omarkhateebofficial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/OmarMKhateeb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/OmarMKhateeb/⁠⁠⁠⁠⁠⁠⁠⁠This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions#MedicalDevices #Robotics #Orthopedics #MedTechInsights #FutureOfSurgery