323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse. Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today! Help shape the future of PIM, take the quick survey here. Guest Details AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect