324: Chelsea Kowalski - The Creative Force Behind @lakenormanexploring & @followourcompass

In this episode of The Best of LKN, Jeff Hamm chats with Chelsea Kowalski, the creative force behind two standout Instagram accounts: @LakeNormanExploring and @FollowOurCompass. Chelsea shares how she transitioned from a career in accounting to content creation, her journey into social media management, and the growth of her local and travel brands.Topics Covered:Chelsea’s move from upstate NY to Lake NormanThe evolution from wedding videographer to full-time content creatorGrowing @LakeNormanExploring from food-focused to full lifestyleBehind the scenes of her travel account, @FollowOurCompass (72K+ followers)Working with brands like Sandals Resorts and local Lake Norman businessesSocial media strategy tips for small businessesFavorite tools: iPhone, drone, CapCut, Instagram SEOBuilding community through content and collaborationsThe power of providing value and information in your postsLocal Businesses Mentioned:King Canary Brewing Co.Palm BerriesCarolina DestinationsSully Steamer’sConnect with Chelsea:Instagram: @LakeNormanExploring | @FollowOurCompassEmail: lakenormanfood@gmail.com---------------------------------------------------------------------------------------Lake Norman’s #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammElevate Land & RealtyCharlotte | Lake Norman | High Countryhttps://lknreal.com/Support the show