324. Erin Krueger: How to Build the Team and the Culture that Dominate the Market

In this episode, 324, Jere is talking to Erin Krueger, the number one real estate agent and team in Nashville, Tennessee, not to mention a top agent, at number 15, in the country. Erin is back, after 200 episodes, for round three. She shares where she is now, the incredible successes, and the unthinkable tragedies that have shaped her journey... and of course, the release of her new book, Capture the Culture, as Erin and Jere talk about:How to Build the Team and the Culture that Dominate the Market⏱️ Timestamps:00:00 Intro (About Erin)00:44 Meet Erin 01:11 Her Book: “Capture the Culture”01:53 Why Write It & Who It’s For03:33 Difficult Days Don’t Define Us05:59 Gratitude & Leadership on the Farm07:04 Get Uncomfortable to Grow07:28 The Insatiable Demand for Authenticity08:01 Owning Your Power in Tragedy10:48 Decisions Beyond the Bottom Line13:55 Client Conversations in Difficult Times15:31 “Real” Real Estate—When Clients Need Us15:51 Caring Without Crumbling17:29 Erin’s Tests for Hiring18:59 Culture-Fit Interview Questions20:28 Another 'Erin Hiring Test'... “Email Me Tonight”22:02 How to Hire People Who Care as Much as You24:58 Leading to Win (1/30/60/90; how and when to let go)27:05 Nixing Negativity Before It Spreads32:33 Commitment to Appreciation 33:38 Growing & Promoting Top Talent37:56 Knowing Talent When You See It39:41 Scripting and Authenticity42:43 Setting the Appointment43:08 Controlling the Conversation43:54 To Build—or Not—to Build a Team46:12 Team Culture Audits & Feedback47:41 Owning Your Mistakes in Leadership49:47 Strength in “I Don’t Know” 51:37 Commission Conversations & Articulating Value52:33 “I’m Worth 12, but I'll Charge…” (value moments)54:23 Erin’s Top Resource for Success55:28 Should You Write a Book?56:36 The One Thing to Remember🔎 Quotes:“When you put yourself in uncomfortable positions and put yourself out there, things magically happen.”“Real estate is the vehicle; people are the priority.”“Listening is the number one skill in real estate.”“Leading my team, I’m like the NBA coach with a championship team—I push them to heights they didn’t know they could reach.”“Difficult days do not define us—what we do with them does.”“Fail forward. Don’t live in the setback—keep moving.”“Don’t half-ass things–do it 110%”📖 Book: Capture the Culture by Erin Krueger https://amzn.to/4gk1kJRJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.►  YouTube Channel: YouTube.com/c/JereMetcalfPodcast