324: Niches & Yoga Business Chat with Sunita Patil & Shannon Crow

The Connected Yoga Teacher Podcast 324: Niches & Yoga Business Chat with Sunita Patil & Shannon Crow   Description: It can feel challenging to find your place as a yoga teacher in the yoga industry. That's where finding your niche can be helpful in standing out and serving your dream students. In this episode, Shannon Crow and Sunita Patil discuss niching down in your yoga business. This episode was recorded for the Meditation, Yoga & Stuff with Sunita Podcast.   Sunita has over 30 years of experience in the personal practice of yoga. Over the past 20 years, she has taught thousands of students in Australia, USA, and India. Sunita has studied Yoga and Meditation, Sanskrit, Ayurveda, and the Vedas and Upanishads with teachers from around the world. Today, she offers mentoring sessions, group sessions, talks, workshops to bring the wisdom of Yoga and Ayurveda into day-to-day life.   Shannon and Sunita discuss why finding a niche is important for yoga teachers, their own individual journeys discovering their niches, and how you can figure out your own niche. Shannon also highlights some of the myths around niching down and shares some tips for overwhelmed yoga teachers.   Key Takeaways: [1:27] Shannon introduces her guest for this episode - Sunita Patel. This episode was recorded for Sunita's podcast, Meditation, Yoga & Stuff with Sunita. [3:14] Sunita opens the podcast and Shannon introduces herself. [4:47] Many yoga teachers struggle to find their footing in the yoga industry. Shannon shares her journey of how she discovered what worked for her and her suggestions that can help yoga teachers. [9:29] How can yoga teachers find their niche? [12:57] Sunita shares her struggles with finding her niche. [16:42] Shannon highlights that there's a little bit of a myth about finding your niche. It's not just that you figure out your niche and that's it. There's more to it! [18:26] Finding your niche can be a lot about experimentation and taking stock of what's working and what isn't. [22:13] Sunita shares her perspective on why she hosts her podcast. [25:11] Shannon explains how she got interested in the topic of pelvic health and explains a little about the pelvic floor. [29:53] Sunita and Shannon discuss how there is a lot of taboo and shame associated with talking about the pelvic floor and how yoga can help. [33:14] Shannon gives a shout out to sponsor OfferingTree. [35:02] How did the Connected Yoga Teacher come about and how has it evolved? [39:21] Starting a yoga business can be a lot with many moving parts and things to consider. What are some of Shannon's tips for yoga teachers who may be feeling overwhelmed? [43:56] Everything changes really fast, especially with marketing. [46:29] Shannon shares her contact details and how to join the Facebook group. [49:24] Shannon shares some final closing thoughts and information.   Links: Sunita Patil Meditation, Yoga & Stuff with Sunita Podcast Sunita Patil on Instagram The Connected Yoga Teacher Podcast Episode 323: Finding Support in Yoga Philosophy with Sunita Patil  The Connected Yoga Teacher Podcast Episode 084: Yoga for Scoliosis with Christine Jaureguiberry Reflect & Plan Framework - The Connected Yoga Teacher Podcast Episode 250: Reflect & Plan [Part 1] with Shannon Crow - The Connected Yoga Teacher Hypopressive Technique - The Connected Yoga Teacher Podcast Episode 007: Breath and Pelvic Health with Trista Zinn Mula Bandha - The Connected Yoga Teacher Podcast Episode 009: Kegels, Mula Bandha and Pelvic Health with Shelly Prosko  Teaching Online Resources  The Connected Yoga Teacher Podcast Episode 139: Grow Your Yoga Business via Email with Tarzan KayTarzan Kay Shannon Crow on Instagram The Connected Yoga Teacher Facebook Group Pelvic Health Professionals Balance Flow Yoga: 7-Week Online Series with Shelly Prosko (Code: BALANCE)   Gratitude to our Sponsors, OfferingTree.   Quotes from this episode: "What helps me … is focusing on: How can I help people? How can I share and how can I just invite people if it feels like a good fit?" - Shannon   "Niche work is not easy." - Shannon   "There's a myth that entrepreneurs and yoga teachers just like get to a point where they have it all figured out." - Shannon