324. Why Your 2025 Didn't Go As Planned (And What That Teaches You About 2026)

I cut my email list in half this year on purpose and it tanked my podcast downloads overnight—turns out those "dead leads" were worth nearly $40,000 in revenue. 🚀 That's just one of three expensive mistakes I made in 2025 that taught me exactly what not to do in 2026. If you had big plans this year that didn't quite pan out—launches that underperformed, evergreen funnels that didn't convert, or ad spend with nothing to show for it—you're not alone. But before you just hope next year will be different, let me show you the three structural problems probably hiding in your business right now. The difference between making $100K and $300K isn't working harder. It's fixing three foundational gaps. I'm talking about the gap between your calendar and your revenue (hello, feast-or-famine cycles), the gap between the metrics you're tracking and the ones that actually predict revenue, and the gap between the business model you built and the one you actually need for scaling online businesses sustainably. In this episode, I'm pulling back the curtain on my own mistakes—because sometimes the best lessons come from seeing what NOT to do. I'll show you exactly how to identify these gaps and fix them before January 1st so you can build a freedom empire that actually gives you freedom. 🔥 In This Episode: Why making 80-90% of your revenue in just three launch months is creating massive risk (and the four simple revenue bridges that fix it) The expensive lesson about email list size versus engagement—and why optimizing for wrong metrics cost me thousands How the high-ticket-only trap breaks your customer ascension path and leaves most of your audience with nowhere to go Your three-tier offer ecosystem for predictable revenue without launching every month Your exact action plan to audit 2025 and build systems that work for 2026 ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.