325 I Why Most People Never Achieve Greatness (And How You Can)

Success everywhere is a lagging indicator of becoming great somewhere.Read the full article here: https://www.theptdc.com/articles/success-everywhere-is-a-lagging-indicator-of-becoming-great-somewhereOrder my book The Obvious Choice here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Most of what we're doing these days doesn't need to be done, we've just been doing it for so long that it’s become a thing that we do.1:50 The constant pursuit of greatness3:07 Finding what you're born to be great at4:12 Greatness transcends how you make money4:43 The struggle between deep work and platform growth6:47 Social media success is a lagging indicator of real-world success7:17 Ask key questions about your path9:23 Greatness requires persistent, consistent, obsessive focus11:34 The pleasure is in doing the work, not in it being done13:16 Saying no to opportunities that take you away from greatness14:53 Content strategy plan17:26 What are you optimizing for?