#325 Kevin Appleby & Graham Arrowsmith – Doing Business with the Affluent

Introducing the new Season: Doing Business with the Affluent We have had lots of podcast guests whose main focus has been doing business with the affluent. Kevin and I see real value in having a focused season of podcasts looking at the affluent. So, is at least one of your ideal audiences the affluent? If not, tune in to see what you are missing. If it is, pick up tips from others. Here are a few affluent focused guests from previous episodes: Episode 317 - Anna Cheniuntai - Construction 3D Printing. Anna's looking for high net worth investors. Episode 289 - Gio Marcus - Celebrity Copywriter. Gio helps classy brands communicate to affluent audiences. Episode 302 - Hilary Rowland - Executive Retreats. Hilary attracts high-end executives who need a timely reset. What is a High Net Worth Individual? Kevin asked Graham to define what is a High Net Worth Individual. http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-What-is-a-HNWI.mp4 Selling to the Affluent via a Company In his day job, Kevin spends a lot of time selling mentoring programmes to finance directors and similar. Kevin pointed out that often it is the company that pays for the service. Not necessarily the individual. But, that individual commits company money. You are still selling to an individual who has similar characteristics to a HNWI. http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-Graham-Arrowsmith-Enjoy-personal-and-company-wealth.mp4 Marketing to the Affluent - Ready or Not Graham expands on advice he provides to clients to help attract more people who are ready to buy. http://thenext100days.org/wp-content/uploads/2022/05/Graham-Arrowsmith-Marketing-to-the-Affluent-Ready-or-Not.mp4 Would You Like to Be a Guest? Hey, potential guest. Do you have a story about doing business with the affluent? If so, make Kevin and Graham aware. Apply to be guest in this series of The Next 100 Days Podcast. APPLY TO BE A GUEST The Next 100 Days co-hosts… Graham Arrowsmith         Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email:  Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com